THE MOLE is a master perfumer with six years of dedicated perfumery experience and an extensive background in chemistry. His DIY approach, combined with relentless perseverance and deep expertise, enables him to create unique and innovative fragrances that stand out in the industry. His journey is driven by the goal to revolutionize fragrances along with the pursuit of the “objectively best scent,” whether that be a single molecule or a complex blend of fragrance molecules designed to achieve optimal olfactory appeal. His global travels have enriched his perspective, exposing him to distinctive fragrance traditions such as the fragrant rose sprays in the streets of Iraq and the live blending practices of perfumers in the markets of Lebanon. These experiences, alongside his inspiration drawn from renowned and lesser known perfume brands and his exceptional nose. An ability to detect, recall, and analyze intricate fragrance profiles fuel his capacity to craft unique and memorable scents.